Drew Hires New VP of Enrollment

March 22, 2019

In the wake of longtime Vice President of Enrollment Robert Massa retiring, the University has hired Robert Herr as his successor. In a message to the Drew community, University President MaryAnn Baenninger said that Herr will oversee both undergraduate and graduate student admission, as well as financial aid and athletics.



Herr comes to Drew from Wagner College, where he had served as Dean of Enrollment since 2011. The press release touts Herr’s role in increasing revenue for the school through reducing the discount rate for first-year students and “successfully leverag[ing] need-based aid.” Prior to Wagner, Herr worked as Assistant Vice President for Enrollment Management at Stevenson University where he increased enrollment by 37 percent over the course of four years. In a post on Drew’s website, Herr said that he is excited to join Drew thanks to “[i]ts academic reputation, diverse community and location” and that he looks forward to developing partnerships on campus.





Amidst rapidly increasing enrollment at Drew, as well as concerns over budget cuts, Herr’s experience with adjusting and managing enrollment is likely to be valued by the university. Under former Vice President Massa, enrollment increased 17 percent and is expected to continue to increase in coming years. Drew’s rapid expansion, fueled by this large increase of students, has also led to budget cuts, primarily focusing on non-student facing staff. The goal of the cuts is to eliminate Drew’s deficit by 2021, while continuing to grow the school.


After Massa’s retirement, President Baenninger appointed Associate Vice President for Financial Aid Colby McCarthy as interim vice president in his place. McCarthy was expected to hold the position until the beginning of June, but Baenninger’s message announcing the hiring of Herr states that he will begin at Drew on May 1.


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