ARTECHOUSE New York Review

February 21, 2020

If anyone knows me, they know I have an obsession with artificial intelligence and machine learning. So when I heard about ARTECHOUSE in New York City, from an app called TikTok, I knew I had to go. It is an immersive exhibit showcasing the intersection between science and art. Local artists and artists from around the world are chosen to present their art created from machine learning software. This is a never-before-seen kind of art exhibit. The digital art space is the first of its kind to utilize L’ISA Immersive Hyperreal Sound technology with 32 separate channels, enabling artists to create and deliver new multidimensional sound experiences for live and recorded productions. ARTECHOUSE is also the first cultural institution to integrate the largest seamless megapixel count. The installation inhabits a previously unoccupied boiler room space and can be found under the Chelsea Market in the Meatpacking District of New York City.


Once you arrive, visitors are greeted with a short introduction from a Visitor Experience team member, providing insight on ARTECHOUSE and the installation and explaining the important features of the works. Visitors are then welcome to explore the installation at their own pace, pausing to immerse fully into the pieces.


The current installation is entitled “Submerge” and was influenced by the Pantone color of the year “Classic Blue.” This color is a natural restful color for our psyche. The installation brings a sense of peace and tranquility to the human spirit, offering refuge through the classic blue color. The installation completely immerses visitors into a realm of boundless blue, evocative of the infinite evening sky at dusk, the vastness of deep, serene ocean waters and the limitless reflections in the rain. Sound, light and, of course, color come together for a very Instagrammable experience. The current installation is an expansion of the experience the ARTECHOUSE team created for the Pantone’s Color of the Year 2020 reveal event. The timing of the installation is also fitting as it is on display at the same time as New York Fashion Week. This is opportune because the clothing on display at New York Fashion Week typically follows the color scheme of the Pantone color of the year. 

 GRAPHIC COURTESY OF ARTECHOUSE                                                    


Aside from the main installation, there is a small upstairs area that held two interactive art installations also inspired by Classic Blue. One installation distorted the image in front of it in many different ways, always incorporating the Classic Blue color. Standing in front of this installation, one can recognize the outline of reality but the image has been completely distorted in color, shape, and many other things by technology. The other interactive installation included a sensor that uses motion to create art. There is a motion sensor in front of a screen and when somebody waves their hand over the sensor, the motion is reflected on the screen in various artistic ways. 


Not only is the installation boundlessly blue, but the exhibit incorporates the blue theme in their AR bar where they serve “augmented reality” mocktails inspired by the installation. Each mocktail for this installation was again inspired by the color Classic Blue. But the coolest part is that with the ARTECHOUSE app, you can turn your coaster into your very own augmented reality art piece. 


Installations do not last forever in this space. The previous exhibit was entitled Machine Hallucination and featured the utilization of artificial intelligence in an effort to explore and uncover the ever-changing shape of the city and architecture. The Classic Blue installation is going to be on view until February 23 before it is replaced by another (currently unknown) installation. ARTECHOUSE is open from 10 a.m. - 10 p.m. Sunday to Thursday and 10 a.m. - 11 p.m. on Friday and Saturday. Tickets range from $17-24 and can be purchased at


Brianna is a junior Political Science and French double major.

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